Grace.

1. Profit :  a financial gain, esp. the difference between the amount earned and the amount spent in buying, operating, or producing something.

2. Increasing sales revenue : the amount a businesss get by seling his goods or services 
3. gaining and larging market share : expanding your business
4. Growth: to enjoy the economies of scale this means they are able to produce their goods and services for a lower cost. 
5. Providing employment: small businesses are often set up in order to provide employment for their owners 
6. Survival: If a business is in difficulty it may have to put all it's efforts, into simple survival. 


Exercise : 
(financial advisor) 

I understand that you need a job to provide for your family and that you want to be a beautician. 
It's important to know about your aim because being the only provider in your family will need an objective as clear as possible. Of course you want a lovely salon, saddling yourself with a large debt payment when you're just opening is a recipe for sleepless nights. Strike the right balance. Save your valuable pennies for promoting your salon. So if you're thinking about starting your own hair or beauty salon I will help you see the way forward. Think about: 

- your financial resources 
- range and level of services you offer
- your client base 
- marketing activity 
- salon team

Clients are not mind-readers, you have to communicate with them cleary and often. 

Okay goodluck, bye.